WE ARE THE PHYSICAL
INTELLIGENCE INSTITUTE
The world’s leading expert resource and community of people interested in the development, sharing and application of Physical Intelligence.
A COMMUNITY
Pioneering, adventurous coaches and leaders – either practicing Physical Intelligence and/or learning how to apply the techniques and the theory of Physical Intelligence to their coaching and people transformation activities.
A PLACE TO SHARE
All of the best “how tos”, insights, research, technologies, practices, experiences, and resources, to continue to develop and share the Physical Intelligence pedagogy.
A PLACE TO CELEBRATE
Using the amazing ability of our bodies — to provoke thought, raise standards and leverage this work to help people achieve more, stress less and live more happily.
A COMMUNITY
Pioneering, adventurous coaches and leaders – either practicing Physical Intelligence and/or learning how to apply the techniques and the theory of Physical Intelligence to their coaching and people transformation activities.
A PLACE TO SHARE
All of the best “how tos”, insights, research, technologies, practices, experiences, and resources, to continue to develop and share the Physical Intelligence pedagogy.
A PLACE TO CELEBRATE
Using the amazing ability of our bodies — to provoke thought, raise standards and leverage this work to help people achieve more, stress less and live more happily.
Core Team
Movement specialist, leading exponent of Physical Intelligence, international speaker and co-author of the award-winning book Physical Intelligence, Claire successfully coaches, trains and consults to help individuals and teams achieve peak performance through Physical Intelligence.
With a background in contemporary dance, Claire led her own dance company to European critical acclaim during the 1990s representing Great Britain and creating works for Sir Paul McCartney, Alsop Architects, CandoCo and L’Oreal.
Claire began integrating Physical Intelligence into the world of business in 2002 when she founded Companies in Motion. Her highly charismatic coaching, facilitation and guest speaker skills have engaged individuals and training audiences at National Express, Sony, Bank of New York Mellon, BAE, SAGE, J.P.Morgan, Mars, Shell and AstraZeneca among many others.
As advisor to Nasreen Sheikh, Director of The Empowerment Collective, Claire is actively working to campaign for global human rights and an end to modern-day slavery.
Andrew is a commercially astute CFO with over two decades of experience across diverse sectors, including sports, entertainment, retail, and technology. A strategic financial mastermind, he has driven growth and navigated the complex financial landscapes of start-ups, SMEs, PLCs, and limited companies. With a track record of securing over £100 million in investment finance, Andrew has notably contributed to the success of numerous ventures, earning accolades such as the prestigious 2016 Little London Award for Best Boutique Retailer.
An accomplished board member, Andrew has led substantial teams through dynamic environments such as the Olympics and the worlds of technology, retail and music. His exceptional problem-solving skills and hands-on approach have been pivotal in developing business concepts, brand blueprints, and strategic financial and operational frameworks. Known for his strong communication abilities, Andrew effectively engages with both small groups and large audiences and is proficient in media interactions.
Dedicated to fostering the growth of start-ups and SMEs, Andrew’s extensive expertise and leadership prowess make him an invaluable asset to any endeavor, blending strategic insight with practical execution to achieve business objectives.
Meet Victoria, a dynamic individual whose professional journey weaves together diverse experiences and a fervent passion for unlocking human potential. After graduating from university, Victoria embarked on a solo adventure to Japan at the age of 22.
Her journey in Japan commenced as an English Tutor, immersing herself in the vibrant culture. Progressing through roles, Victoria transitioned to become a shop manager before creating her own real estate business. Faced with the choice to shape her career, she made a resolute decision – to become an ICF accredited coach.
Motivated by a desire to deepen her understanding of human performance, Victoria further honed her skills with training from The Physical Intelligence Institute. Today, she proudly holds the title of a certified performance coach, working with individuals and teams to guide them to live and perform at their natural best.
Beyond her coaching endeavors, Victoria’s passion for working with people extends to her role as the Customer Engagement Manager at The Physical Intelligence Institute. This multifaceted role allows her to actively foster connections and engagement within the institute.
What sets Victoria apart? Well, you won’t catch her sitting for long! Whether it’s parenting, traveling with her daughters, or relishing the outdoors through walks and swims, Victoria is always leveraging her physical intelligence to enhance every aspect of life.
Join Victoria on a journey of self-discovery and empowerment, where the threads of experience, coaching expertise, and a zest for life converge to create meaningful transformations.
Dean is a seasoned technology professional with over a decade of experience in IT Infrastructure, Web Development, and Product Design. Renowned for his logical and systematic approach to solving complex technological challenges, Dean has served as a Senior IT Consultant, delivering high-level IT strategies and solutions for a diverse clientele, ranging from SMEs to large corporations and governmental organisations. He has played a critical role in implementing comprehensive IT solutions for the Ministry of Foreign Affairs in Barbados, as well as for notable companies such as Interserve.
Dean’s career is distinguished by several notable achievements that highlight his technical versatility and leadership. As the Technical Lead for the cybersecurity firm Uncloak’s Initial Coin Offering (ICO) in 2017, he played a pivotal role in raising approximately 700 ETH, equivalent to around $2.4 million USD in today’s market. In the realm of web development, Dean has designed and developed high-conversion websites for musical artists such as Kwengface, Young T & Bugsey, and Grammy-nominated reggae artist Chronixx. Additionally, he has utilised his technical skills to build and deploy a high-deliverability email relay service for a private Email Service Provider, currently processing over 250,000 emails per month.
These accomplishments reflect Dean’s self-proclaimed status as an IT polymath and his ability to architect and manage large-scale, mission-critical systems across various technological domains, establishing him as a well-rounded professional with a passion for innovation and problem-solving.
Outside of his professional life, Dean is a dedicated family man who values quality time with his loved ones. He has a keen passion for music production, and enjoys playing basketball and 8-ball pool during his downtime.
Michelle is currently directing, designing, project managing and leading business development for global corporate programmes. She is a resilience researcher and practitioner. She specialises in workplace wellbeing through intervening on individual, team and organisation level. She formerly trained as a social worker and facilitator and following a Master Degree in Integrative Health has continued her research work on a resilience psychometric at the University of Westminster. She has a passion for the charity sector and empowering everyone to support their own wellbeing through using their internal and external resources.
Zena Jackson
Digital Spark Plug
Collaborators and Advisors
Dubai based, Doug has 26 years of senior executive experience at Board level with a leading International Petroleum Company, having worked across many parts of the business with responsibilities held at global, regional and country levels. His responsibilities included numerous Board directorships and he held a wide range of executive positions across sales, marketing, finance and general management.
During the last fourteen years, Doug has had his own executive coaching practice with special focus in the Middle East, and in particular, the UAE, Oman, Kuwait and Saudi Arabia, at senior executive and board level as well as with emerging leaders.
He has a proven executive coaching track record of successfully enabling senior executives to significantly improve their effectiveness and realize their full potential. Doug’s client base includes senior executives and Government officials at Chairman, Under Secretary, CEO, MD, Vice President, GM, Chief Officer and Director Levels across more than 70 public and private sector organizations, from main sectors such as Financial Services, Hospitality and Travel, Government, Corporate Services, Media, Real Estate, Legal, Retail & FMCG, Technology, Infrastructure, Oil & Gas and Energy, and Heavy Industry.
With a Bachelor of Accountancy degree and a MBA from the Graduate School of Business from Cape Town University, and certification in relationships, psychology, different coaching models, mentoring, organization & relationship systems coaching fundamentals with Centre for Right Relationships (team coaching approach), Hogan Assessment HPI, HDS and MVPI, Trait Emotional Intelligence, and Coaching with Physical Intelligence, Doug is a highly qualified and internationally accredited coach.
For clients, he leverages his extensive business and coaching experience, with an emphasis on accelerated development and fast tracking of senior executives in key positions. He places special attention on influencing and relationship building, strategic thinking, leadership capability, team effectiveness and sharp focus on performance on key business goals and issues. Reinforced with online videos on communication style, strategic thinking and what makes a good CEO his coaching engagements are well reinforced and impactful.
Performance Coaches
Dr. Kath Burlinson is a professional theatre director and performer with extensive experience working in the corporate sector helping individuals to increase personal impact and companies and organisations to improve performance and envision their futures.
Her diverse list of clients includes Goldman Sachs Global Leadership Program, Pershing Ltd, Capgemini, Tata Consulting Services, Oxera, Avanade, The Home Office, Atos/Origin amongst others. She is currently one of the team of Business tutors for RADA Enterprises, and has worked for Gareth Bunn Consultancy, Inside Leadership, Morton Corporate Consulting, Andrena Cumella Consulting, Camille Nickson Associations and Steps.
From 1997-2002 Kath was co-director of the Weird Sisters Theatre company producing hit performances that toured nationally and internationally winning 5 international theatre awards. Kath has also been Associate Director of Youth Music Theatre UK, and has recently produced ‘The Mothers Bones’ and ‘Wolf’ with her artists collective. She has written sketches for BBC Radio 4’s Loose Ends as well as a critical book on Christina Rosetti and a number of published essays.
She leads The Art of Being Heard, a professional development programme for DanceEast Ipswich and the Key Theatre Peterborough, which has attracted participants from Greene King, Gross & Co Solicitors, Norfolk Churches Trust, Wherry Housing Association and other private and public sector companies.
Kath’s doctorate is from London University and from 1989-1997 she was a lecturer in English and Drama at Southampton University.
Mairi is a specialist in people development, training and talent initiatives delivering across the Civil Service and private sector for the past 10 years. As a trained professional actress and BBC TV presenter, Mairi uses her skills to enable individuals and groups to communicate and present better, build confidence, increase visibility and align personal branding to organisational values. She is passionate about unlocking potential through teaching how the body and breath operate and how these can be developed to influence ourselves and others into achieving more positive outcomes.
She previously set up the award nominated Coaching Squared™ programme and is founder of the Houses of Parliament Women into Leadership (WIL) programme. Mairi’s style is dynamic and she firmly believes that a hands on experiential approach allows us to learn at a deeper level and understand how the practise of new skills can help us evolve. Previous clients include Coca Cola Enterprises, Ministry of Justice, PwC, Transport for London, Serco, BT, Environment Agency, The Met Police and many central government departments.
She is an associate trainer for Civil Service Learning through CAPITA and frequently works globally with PwC as a high level role player enabling executives to practise networking, influencing and sales skills. As part of the year-long core delivery team for the PwC/HMRC Module 48 programme, she led bespoke sessions on the highest scoring elective “Communicating Confidently with Customers and Advisors”.
As a sought after speaker, Mairi regularly speaks for women’s networks across the City with practical sessions on confidence and impact skills based on the work of Harvard social psychologist, Professor Amy Cuddy.
In 2014 Mairi was invited to be a judge on the BBC Apprentice Final as part of a team of business experts assessing the market potential of a key product and in 2016 was a judge for the WeAreTheCity Rising Stars awards for pipeline talent across the sectors. She is the mother of two young boys, a School Governor and occasionally dabbles in stand-up comedy.
Paul King is an explorer of places inside and out. He is co-founder of The Beyond Partnership a leading-edge people development consultancy. He has been working as a coach and consultant for more than 35 years. He particularly known for his work with the body-mind and integral approaches, connecting personal development and wellbeing to larger system change. He currently delivers embodiment-based workshops and coaching across Europe. www.thebeyondpartnership.co.uk He previously worked for Deloittes and PwC but gave that up as a bad idea.
His coach training started with Sir John Whitmore and the Inner Game, followed by NLP. He is a Master Practitioner and certified trainer in NLP. He has also completed an Association for Coaching recognised coach training.
Paul was the first person in Europe to be certified to teach Wendy Palmer’s Leadership Embodiment work. He has studied with many other embodiment and somatic teachers, is qualified as a Feldenkrais Practitioner (movement re-education) and has extensive study in the Alexander Technique and neuroscience. Paul teaches tai chi and qigong as movement meditation and as a means of exploring our psycho-emotional worlds.
Paul prefers to work with groups of 12 or less to create an intimate and focussed experiential learning environment in the spirit of inquiry not fixing. He describes his work as supporting people to connect more to themselves in an embodied way and thereby create more connection with others and the natural world. Part of the process is how to find our centred presence enhancing what it is possible for us to say and do, balancing our conversational relationship with the feminine and masculine dynamics of yinyang, which are seriously out of balance in the westernised capitalist world.
Marcos has received the Teaching Excellence Award at the IE-Business School ten times and is a core member of the Center for Creative Leadership/Wharton Business School, University of Pennsylvania team that earned the prestigious Excellence in Practice Award from the European Foundation for Management Development. His workshop on Self-Compassion in Business was awarded the best workshop at the Spirituality and Creativity Management World Congress in 2015 at ESADE Business School, Barcelona, Spain. His articles have been published in the Huffington Post, Stanford School of Medicine, and significant business journals. He has authored a chapter on Practical Wisdom in the Handbook of Personal and Organizational Transformation, which was published in 2019.
Corporate Experience
Marcos has 18 years of corporate experience, of which 14 years at the Ford Motor Company, leading the Leadership Excellence European Programme. He soon became Manager of Organizational Personal Planning Marketing Sales & Programmes Europe at the Ford European Headquarters in the UK, where he also led the European Talent Recruitment Initiative. Soon after, he became the youngest Iberian Region HR Ford Group Manager.
Since 2001, Marcos has coached 700+ senior executives, 28+ CEOs, and thousands of managers. He has also coached multidisciplinary teams in 32+ countries across four continents for 100+ companies in 17 industries: automotive, Agro-Chemical, Retail Banking, Private Banking, Supply and logistics, Health Supply, Biotechnology, Pharmaceutical, Consumer Goods, Travel Services, Executive Education, PR, Telecommunications, Media, Advertising, Football, and Technology.
Marcos has helped individuals and teams improve results in companies such as ABN Amro Bank, Acciona, Amadeus, Alsa, Avon, Boston Consulting Group, Bristol-Myers Squibb, Clear Channel, Disney, Goodyear, Google, Grupo Prisa, GlaxoSmithKline, ING-Direct, Kellogg, Monsanto, Roche, Mazda, NH-Hotels Group, Aptar, Chep, Adidas, Sanofi, and many more.
Academic Credentials
Ed.D. (Honors) in Transformational Leadership, Insight University, New Mexico, NM (USA), nMsc. In Human Resources Strategic Management, Univ. Pontificia Salamanca, Madrid (Spain), MBA. (Honors) IE Business School, Madrid (Spain), B.A. (Summa Cum Laude) in Humanities, American College Switzerland, Leysin, (Switzerland), Polyvagal Informed Wellness & Performance Coach (Play Zone Pro), The Polyvagal Institute, Advanced Master in Trauma, National Institute for the Clinical Application of Behavioural Medicine, Certified in Mindful Self-Compassion for Professionals, UC San Diego, School of Medicine, Certified in Embodying Safety: Integrating Yoga, Qigong & Polyvagal Theory. The Polyvagal Institute, Cognitive Fitness, Harvard Health Publishing, Harvard Medical School. Physical Intelligence Certified Coach, The Physical Intelligence Institute.
Senior Lead Faculty at The Center for Creative Leadership EMEA, October 2006 to present, Professor Executive Coaching at IE Business School, 2008 to present, Former Learning Director Wharton Executive Education (Spain), Leadership Development Trainer in Wharton Executive Education (USA), Ashridge Business School (UK), and Skolkovo Business School in Moscow, Russia, Associate Professor at the joint Brown University/ IE Business School, Madrid, Spain. 2015 to present, Adjunct Faculty at the Self-Leadership Programme: Empowering Human Performance and Growth. IE Centre for Health and Well-Being, 2024.
Arshy combines 22 years of global leadership experience with deep psychodynamic and transformational coaching expertise. Before founding Flying Hedgehogs, she led new business ventures as General Manager at L’Oréal Pakistan and served as Marketing Director at L’Oréal GCC, driving brand growth and innovation across the region. Her earlier leadership roles at Unilever UK, Air Liquide GCC, and Coca-Cola UK shaped her reputation for leading change and fostering innovation.
Her coaching helps leaders cut through complexity, rebuild trust, and lead with clarity and confidence. Blending systems thinking with transformation and empathetic discovery, she enables lasting behavioral shifts. Passionate about how AI is reshaping human connection, Arshy works at the intersection of technology and leadership, and champions women leading with authenticity and power.
Mais has nearly two decades of experience helping leaders and organizations create meaningful transformation. Fluent in English and Arabic, she has designed and delivered leadership programs for clients including the Prime Minister’s Office in Dubai, Shell Abu Dhabi, and Emirates Steel. As a founding member of a billion-dollar enterprise, she gained first-hand insight into scaling leadership and culture with authenticity and purpose.
She works with executives and teams to uncover strengths, overcome limiting patterns, and align around shared vision and values. Known for her empathy, clarity, and strategic insight, Mais supports leaders in strengthening culture, resilience, and communication. She also leads immersive outdoor experiences that combine adventure with reflective dialogue, fostering connection, perspective, and growth.
A writer, tango dancer, and mother of four, Mais brings creativity, curiosity, and depth to her mission—helping people and organizations live and lead by design, not by default.
Beate is an award-winning leadership coach and corporate trainer with over 15 years of international experience leading global teams, managing iconic brands, and developing senior leaders. Having held senior roles at Bacardi and Kellogg’s, she blends strategic business acumen with deep insight into human behavior and organizational dynamics.
Her approach integrates Physical Intelligence, Insights Discovery, and other evidence-based frameworks to build self-awareness, resilience, and authentic leadership presence. Beate has designed and delivered transformative leadership and culture programs for organizations including BCG, EGA, FAB, Nestlé, Al Futtaim, and Zayed University, and is widely recognized for inspiring growth, ownership, and connection at every level of leadership.
With over 25 years of experience across executive leadership, commercial brokerage, and coaching, Guy Lambert brings a unique blend of business acumen, human-centred leadership, and emotional intelligence to his work. His background in high-pressure corporate environments and leadership development enables him to help individuals and teams navigate complexity with clarity, confidence, and purpose.
Guy began his career in commercial broking for a Fortune 500 company before moving into senior leadership and General Manager roles overseeing government contracts, stakeholder engagement, and organisational performance. He has since designed and delivered leadership and resilience programs for organisations including Mercer, Kimberly-Clark, Emirates Steel, and the University of Wollongong.
A Certified Professional Co-Active Coach and Certified Resilience Coach, Guy holds postgraduate qualifications in Business Management and multiple coaching accreditations. Outside work, he’s an avid surfer and mountain climber who brings the same balance, curiosity, and energy to his coaching practice as he does to life.
Aisha Al Shaikh Al Zaabi is an internationally accredited Emirati executive coach and mentor based in Abu Dhabi, with over 18 years of senior government experience and more than a decade of executive coaching across the UAE and wider Gulf region. She has held leadership roles in strategic planning, performance management, investment promotion, and organizational development, and served as a board member of the Civil Services Council under the Executive Council of Abu Dhabi.
Her coaching focuses on leadership, well-being, and performance, supporting Undersecretaries, CEOs, and senior executives across sectors including government, energy, finance, education, and technology. Drawing on her background in strategy, psychology, and embodiment, Aisha integrates Physical Intelligence to help leaders enhance resilience, clarity, and impact under pressure.
Fluent in Arabic and English, Aisha holds an Executive MBA from Zayed University, a Master’s in Strategic and Security Studies, and multiple international coaching and therapeutic certifications. Her holistic, human-centred approach.
Professional Affiliate Members
Marion is a senior leadership coach dedicated to gender-balanced leadership and women’s empowerment. She is deeply passionate about the transformative power of embodied self-compassion.
Rich of more than 30 years of experience, she created a step-by-step coaching programme, where women build their self-confidence, find their voice, even when it shakes, in order to embody their talk and fully take up the place they deserve. From Inner-Critic to Inner Wise Woman/Man.
She has been the Chief Learning Officer at Ideas on Stage, a Paris-based communication agency, coaching & training senior executives in leadership presence. Since 1992, she has been lecturing at EM Lyon, Cranfield School of Management, UK and more recently, HEC Paris. Marion has helped several hundreds of leaders from Fortune 500 companies to small startups and incubators making an impact with the power of communication across the world.
She works in English and French and is a TEDx Speaker and a TEDx speaker’s coach. She graduated from SKEMA Business School and holds a degree in Gender Studies, Sociology & Linguistics from Lyon 2 Lumière University.
She is accredited EIA practitioner by the EMCC, a Master NLP Coach and a certified equicoach.
She discovered Mindful Somatic Self Compassion after taking an MSC intensive with Kristin Neff and Christopher Germer in Amsterdam in 2019. Since then, she has been making baby steps progress into somatic self-compassion and slowly accepting she can trust her own source of knowledge and wisdom.
Marion lives in Beaujolais with her husband and 2 cats. They have 7 children and 4 grand-children!
Susan specialises in international leadership development, executive coaching and team development. She has worked all over the world, from Beijing to Sao Paulo to home base Munich. She works with a broad range of premium global organisations including finance, reinsurance, automotive, pharmaceutical and IT companies.
Since qualifying as a PI coach in 2022 Susan has been incorporating PI theory and practises enthusiastically into her work with clients. The feedback has been resoundingly positive and this has motivated her to become a professional affiliate coach with the Institute.
Besides working internationally for over 30 years she has lived in different countries including many years in Spain and Japan, where she lectured in Intercultural Studies at the University in Tokyo and managed the international communications team for a leading Japanese industrial company. She also worked as an actor on a Japanese radio show. Susan now lives in Munich, Germany and has been working as an international leadership coach, trainer and facilitator since 2004.
Susan’s international and multicultural experience enable her to connect with a wide variety of people and establish rapport and trust quickly.
She is a certified Systemic Business Coach, Master in Neuro Linguistic Programming, certified PI coach, EMCC member and is certifed in a variety of psychometric instrumentss, inclsuing Myers Briggs Type Indicator , StrengthsFinder and Science of Happiness @ Work. She holds a Masters degree in European Languages and History and is a Certified crisis helpline counselor
Susan is an advocate of life-long learning, an avid reader, dog lover and endeavours to keep relatively fit!
Andrew is a highly experienced executive coach, team coach and coaching supervisor. Andrew has lived, worked, and led outside his native Scotland since 1988, in Tokyo, Japan for 10 years and in Munich, Germany, for over 20 years. Andrew has almost 25 years’ corporate experience in change management and leadership development in the shipping and automotive branches, latterly managing the International Leadership Development team at a premium German automotive manufacturer.
Andrew is a pragmatic, reflective, goal-focused systemic coach, comfortable at working at all levels of hierarchy from hi-potential junior leaders to top executives. Since qualifying as a business coach in 2009, he has conducted well over 3000 hours of coaching and team coaching in more than 30 countries (and once at sea!), primarily with executives and leadership teams in the Automotive, Financial Services and IT branches. Andrew is an EMCC accredited Senior Practitioner Coach and Senior Practitioner Team Coach and is also a certified Coaching Supervisor.
Andrew completed the PI Coach Certification in 2021 and is a proud PI Professional Affiliate Coach. He is a firm believer in the power of working with the somatic self and the importance of understanding embodiment in leadership, especially for senior executives and with senior leadership teams.
Andrew works in English, German and Japanese.
Liz Clayton-Jones
Learning facilitation
THE PHYSICAL
INTELLIGENCE BOOK
Harness your body’s untapped intelligence to achieve more, stress less and live more happily.
Also available in other languages.
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